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Monday, April 12, 2021

The Power of Blogging and Where it Will Lead Your Business

Now a days, consumers are becoming smarter and demands useful information. Thus, sharing relevant information can provide you with potential opportunities to create referrals and turn them into clients. How? Blogging is a cost-effective technique that help businesses to build reputation and influence – which helps bring more traffic to the company site.

According to a survey conducted by Hubspot – how blogs lessens the overall marketing costs compared to traditional marketing methods, as shown in the image below.

Here in this guest post I'll be throwing light on three basic yet important blogging benefits – which will help broaden your business reach in today's wobbly and competitive web sphere. 

Gravitate People Towards Your Website.

Every business owner wants to drive more website visitors. Now, let's think of the ways in which your target audience finds your site.

  • They typed the name of some products and services that you might be offering. They found your name, you're right in front of their eyes, but that doesn't means they'll access your site. And suppose even if they do, it can't bring you enough traffic.
  • You can choose to pay for paid ads, but that can be expensive for businesses on a shoestring budget. Once you've exceeded your budget probably you'll stop placing paid ads, and the traffic would also stop coming.
  • You may buy an email list and send your company newsletter in a blast, and hope for people to click on the emails – inviting people to visit your site. But what if they don't click-through the mail?

Certainly, looking at the aforementioned factors will leave you in bewilderment. You might be wondering about some permanent and cost-effective solution to bring in more people towards your site. This is where blogging comes in.

Writing a blog post means adding an indexed page on your site – every indexed page increases your chances to rank high on search engines, which augments your chances to get discovered by the target customers. 

Enhance User Engagement.

There are dozens of websites on the web sphere, and every day you can see a new site getting launched. Getting your site noticeable in the sea of websites can sometimes be a daunting prospect. Albeit, you're getting visitors to your site, assuring that they'll revisit it time and again requires increasing the engagement quotient of your website.

Before moving ahead, let's understand the reason behind the significance of improving user engagement! The answer is very simple – the longer a visitor stays on your site, greater are the chances that they'll be taking up your services. If you're providing useful insight to your readers, they can't resist to stay for a bit longer on your site. What's more? Writing fresh and informative posts encourage visitors to share your content on social networks like Twitter, Facebook etc., and thereby makes you and your brand noticeable to new audience.

Moreover, posting new blog posts frequently with thought-provoking concepts, will encourage people to come back for more. 

Turn the Traffic to Potential Leads.

Now that you have a blog that keeps your site's visitors engaged, by putting in a little efforts you can convert your visitors into leads.

As discussed earlier, every blog means a new indexed page, likewise your each post increases the opportunity to generate new leads. However, make sure to add call-to-action elements to every blog post. The calls-to-action elements generally includes free product trial, option to “download” a free piece of content and much more.

Put simply, placing any content asset that entices people to exchange their information for, can help to carry out traffic-to-lead conversions. A call-to-action button lets your visitors explore even a short text on a web page, and plays a vital role in converting your visitors into clients. But it's imperative to optimize the call-to-actions, since conversions depends on them.

Adding effective CTAs in the blog posts can attract your visitors attention, and can transform them to leads. For instance, in the image shown below you can see there is a call-to-action button “Get Free Download”, well who doesn't like to have freebies. So, any consumer would without much ado will click on the CTA.

So, when writing blogs keep in mind to add compelling CTAs – that compels visitors to click-through through them. 

Let's End It!

Regardless of whether you own a small or a large business organization, blogging can help you expand your reach to a greater number of people – without investing huge chunks of money. Also, blogging helps establish you as a brand in your realm and creates brand awareness. Reading the aforementioned factors will help you understand the benefits offered by blogging for your business.

About the Contributor: Rick Brown is an experienced technical writer associated with a Mobile Application Development Company – Mobiers Ltd. Being associated with a firm, he can assist you you to avail the skilled Mobile Application Developer, in case you are looking forward for the same.

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